We help you do better research, create better content for your ads and landing pages, and create better conversions. Our work is powered by established scientific process that helps you get to your objectives faster and easier. We summarize each type of service in 4 steps.
Our proprietary Desire Index, which has 15 to 20 survey questions (depending on the context), captures users’ various perceptions and feelings—such as authenticity or trust—toward their experience on the webiste——that research has demonstrated influences users' decisions.
We adjust the Desire Index to your industry and then program it on a survey platform. We then invite at least 50 users from each segment of your target audience to respond to the Desire Index while visiting your site—and a market leader's site when appropriate—compensate them for their time, and debrief them.
We will analyze the data with statistics to understand the degree to which users feel emotionally connected to your website, the extent to which your website is trailing behind the market leader, as well as what factors may contribute to the lack of emotional connection
We apply behavioral science principles to offer you specific recommendations on what the redesigned experience should look like—including texts, images, themes, or user flows—to improve each area of user desire to drive your conversions.
We develop an interview guide according to your business needs. Unlike traditional user research, though, our interviews focus on users' motivations and emotions, thus going beyond usability and satisfaction metrics.
We recruit six to eight users online from each segment of your target audience or a desired number of users, schedule the interviews with them, moderate each one-on-one interview live, and compensate users for their time. We also record the sessions for replaying. Each interview lasts 20 to 30 minutes.
We not only find common themes across users' responses, but we are also able to extract biases, motivations, and emotions that users do not directly mention in the interviews. For each bias, motivation, and emotion, we explain what causes it and how it impacts user decisions.
We design for each bias, motivation, and emotion (BME). To do so, we rely on published behavioral science research to identify the causes and mechanisms that induce these BMEs, as well as the ways to address them—whether to mitigate or amplify the BMEs using UX design.
We create a plan to measure the biases, motivations, or emotions (BME) that your target audience possesses. The objective is to understand to what degree each of the BMEs exists; that information helps us prioritize which BMEs should be addressed with design.
We recruit at least 50 users from each segment of your audience, program the study on a survey platform, invite users to participate, compensate them for their time, and debrief them. This study usually lasts 15 minutes.
We perform statistical analyses that suits the purpose of the study, such as regression analysis and structural equation modeling. The analysis will reveal to you which BMEs are most prevalent in your audience.
Because users' decisions are typically governed by more than one bias, motivation, or emotion, we follow our research and recommend each design variation to focus on designing for only one or a combination of all BMEs.
We design an experiment to select a winner from multiple design versions. We select metrics to measure the biases, motivations, and emotions (BMEs) that the design versions are used to address.
We program the study on a survey platform, invite at least 50 users from each segment of your audience to view one design version, compensate them for their time, and debrief them.
We conduct statistical analysis, such as multivariate analysis, to learn which design version best addresses the BMEs. In addition, the study sheds light on why a version wins.
The study not only helps determine the winner, but it provides insight on why the winning version is advantageous. The study also helps tweak the designs to better address the BMEs.
We audit your adverting copy and strategies and conduct a conversion audit, as well as an emotion audit, to formulate a plan to improve conversions. We start with a set of hypotheses about user needs and the best ways to fulfill them.
We translate research findings into experience design to create multiple design versions. We validate and refine these versions through a range of testing, including usability and pilots.
We conduct user research—from usability tests and interviews to surveys—to validate the hypotheses about user needs, as well as their untapped desires. The research also helps inform how to design for unmet needs and desires.
We design and help launch A/B tests, monitor their progress, and analyze the results. We advise on additional tweaks needed before a full launch.